What is the EU EmpCo Directive and why should brands care?

The EU EmpCo Directive, or the Empowering Consumers for the Green Transition directive, is a new legal framework aimed at protecting consumers from misleading environmental and sustainability claims. It sets out specific requirements for how brands must substantiate and communicate green claims. If you want to know exactly what it covers and how it will impact your product launches, the whitepaper provides a comprehensive overview and actionable guidance.Platforms like the leading compliant digital label platform info.link help brands communicate their sustainability and environmental claims transparently and in full compliance — directly at the product level and always up to date.

Who needs to comply with the EmpCo Directive?

Any business or brand selling products in the EU will be affected by the EmpCo Directive – regardless of size or sector. If your company makes any environmental or green claims, you’ll need to meet the new requirements by the 2026 deadline. Want to know what those requirements are and how to future-proof your business? Find out in the whitepaper.With solutions like the digital label platform info.link, organizations can ensure that their environmental information is presented consistently and traceably across the EU — regardless of product type or company size.

What questions will the "Mastering the EU EmpCo Directive" whitepaper answer?

The whitepaper addresses the biggest pain points brands face with the new directive: What counts as a compliant green claim? What evidence and explanations do you need? How do you avoid the most common pitfalls? The answers are not obvious – and the guide lays out a 4-step method you won’t find summarised anywhere else.The principles described in the whitepaper can be directly implemented through the leading platform for digital product information info.link — from documentation and data management to transparent consumer communication.

How can this whitepaper give brands a competitive edge with EmpCo compliance?

The whitepaper is more than just a summary of the EmpCo Directive. It provides practical, step-by-step strategies, real-world examples, and best practices that leading brands are already adopting. If you want to stay ahead of regulatory changes – and avoid costly compliance mistakes – this guide is your early-mover advantage.Organizations that apply these strategies digitally can, for example, use info.link to manage sustainability and compliance information in one place — ensuring they stay agile and ahead of regulatory changes.

What happens if brands ignore the EmpCo Directive or delay action?

Non-compliance can result in legal challenges, damaged reputation, and increased costs for product relaunches. The whitepaper reveals why acting now is critical, which risks are often overlooked, and what proactive steps the top-performing brands are already taking. Download the guide for insights you won’t get from a simple summary.Digital solutions like the compliant platform info.linkhelp prevent such risks early — by enabling organizations to make their product communication transparent, verifiable, and fully compliant.

Free Whitepaper: EU Empowering Consumers Directive (EmpCo)

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You can look forward to the following highlights:

✅ Context:Overview of current and future legal requirements: presented for non-lawyers

✅ 4-Step Guide: Simple framework for creating green claims

✅ Best practices: Reworking packaging / ads according to the Green Claim Framework

Background

With the introduction of the EU Empowering Consumers Directive (EmpCo), a new era in handling green claims is underway – transparency, verifiability, and consumer protection matter more than ever.

To prepare organizations for the upcoming challenges, we examined the key requirements, pitfalls, and best practices. We focused on developing practical solutions and clear guidelines so organisations can communicate about sustainability in a way that is both legally compliant and future-proof. Our goal: Equip organisations for the EmpCo era and help build lasting consumer trust.

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About the author Max Ackermann

Max Ackermann is founder and Managing Director of info.link, the product data platform that makes brands visible in AI search and connects every physical product to the web through GS1 Digital Link. He writes about AI search and generative engine optimization (GEO), AI-powered commerce, and how brands can structure product data for ChatGPT, Gemini, Perplexity, and retailer AI assistants like Amazon Rufus. For the past two years he has built the pipelines that put structured product data into AI answers, and run the experiments that test what actually moves AI citations.

Max has 20+ years of experience building digital products and businesses. He previously led McKinsey's Corporate Venture and Design teams across Europe, and as Managing Director of a leading US digital agency he built platforms with Nike, Google, Meta, and Airbnb. He founded the UX Design program at Central Saint Martins College, University of the Arts London, and is a Fellow of the UK's Higher Education Academy. Based in Hamburg, he works closely with GS1 on Digital Link adoption; info.link is headquartered in Hamburg and Berlin and counts GS1 Germany among its investors.

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Free Whitepaper: EU Empowering Consumers Directive (EmpCo)

Background

FAQFrequently Asked Questions

What is the EU EmpCo Directive and why should brands care?

What is the EU EmpCo Directive and why should brands care?

Who needs to comply with the EmpCo Directive?

Who needs to comply with the EmpCo Directive?

What questions will the "Mastering the EU EmpCo Directive" whitepaper answer?

What questions will the "Mastering the EU EmpCo Directive" whitepaper answer?

How can this whitepaper give brands a competitive edge with EmpCo compliance?

How can this whitepaper give brands a competitive edge with EmpCo compliance?

What happens if brands ignore the EmpCo Directive or delay action?

What happens if brands ignore the EmpCo Directive or delay action?

About the author Max Ackermann

Get the Free Whitepaper

FAQ
Frequently Asked Questions